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The HoneyBaked Ham Co. & Cafe

2014 Franchise 500
#163
At a Glance

Products & Services: Specialty ham and turkey store/cafe

Number of Locations: 418

Total Investment: $281.8K - $431.9K

Founded: 1957

Began Franchising: 1998

About The HoneyBaked Ham Co. & Cafe

After inventing the spiral slicer, Harry Hoenselaar founded The HoneyBaked Ham Co. and Cafe in 1957. Family-owned and operated for three generations, the company has more than 300 locations in the United States. Incorporated in 1974, the Atlanta-based company has a catalog division, corporate sales businesses and a temporary holiday store system. The company purchased The Hickory Ham Co. and its 40 franchise stores.

In addition to its sweetly glazed ham, the company offers HoneyBaked turkey breast, side dishes, cheesecake, key lime pie and sandwiches. HoneyBaked Ham offers a corporate gift-giving program, employee recognition options, and catered meals for holidays and business functions.

Franchise Units

Year U.S. Canadian International Company Owned
2014 184 0 0 234
2013 188 0 0 240
2012 181 0 0 251
2011 183 0 0 --
Where Seeking Franchisees: Franchisor is seeking new franchise units in the following states:
Alaska, Alabama, Arkansas, Arizona, Colorado, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Missouri, Mississippi, Montana, Midwest, Nebraska, North Carolina, North Dakota, Northeast, Nevada, Ohio, Oklahoma, Oregon, Pennsylvania, South, South Carolina, South Dakota, Southeast, Southwest, Tennessee, Texas, Utah, Virginia, West, Washington, Wisconsin, West Virginia, Wyoming.
Direct Capital

Startup Costs, Ongoing Fees and Financing

Total Investment: $281,800 - $431,900
Franchise Fee: $30,000
Ongoing Royalty Fee: 5-6%
Term of Franchise Agreement: 10 years, renewable
Veteran Incentives: $10,000 off franchise fee
Financial Requirements
Net Worth: $350,000
Liquid Cash Available: $100,000 - $150,000
Operations
25% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 7 - 10. Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators).
Direct Capital
Financing Type In-House Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters: 2 weeks. At franchisee's location: 1 week.
Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,

Franchise Ranking History

Franchise 500®: #163 (2014), #300 (2013), #227 (2012), #219 (2010),
Fastest-Growing: #45 (2010),

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