Kinderdance Int'l. Inc.

#274

At a Glance

Products & Services: Children's movement/educational program

Number of Locations: 130

Total Investment: $14.95K - 46.1K

Founded: 1979

Began Franchising: 1985

About Kinderdance Int'l. Inc.

When founder Carol Kay Harsell's dance studio tripled in size in a matter of months, she wondered why her preschool dance program enrollment wasn't growing as well. After discussing the matter with CFO Bernard Friedman, Harsell realized the problem was that many young children were in child-care centers and preschools. When Friedman suggested they take their program to where the children were, the concept for Kinderdance International was born.

Within 30 days Harsell had 60 children from a local child-care center enrolled; within six months, she was marketing to the entire Phoenix, AZ area, offering on-site instruction to more than 30 child-care centers in the area.

Franchisees offer Kinderdance's innovative "education through dance" programs to thousands of children across North America, teaching at YMCAs, churches, public and private school systems, military bases and community centers, in addition to preschools and child-care centers.

Franchise Units

Year	U.S.	Canadian	International	Company Owned
2013	113	2	13	2
2012	116	1	13	2
2011	114	2	12	2
2010	111	2	5	2
2009	110	2	5	1

Where Seeking Franchisees: Franchisor is seeking new franchise units worldwide.

Startup Costs, Ongoing Fees and Financing

Total Investment: $14,950 - $46,100
Franchise Fee: $12,000 - $40,000
Ongoing Royalty Fee: 6-12%
Term of Franchise Agreement: 10 years, renewable

Financial Requirements

Net Worth: $10,000
Liquid Cash Available: $14,950

Operations

Franchise can be run from home. 3% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 1 - 2. Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators).

Financing Type	In-House	Third Party
Franchise Fee
Startup Costs
Equipment
Inventory
Accounts Receivable
Payroll

How This Franchise Supports Franchisees

Training: Available at headquarters. Annual continuing education conference : 3 days.

Ongoing Support: Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives

Marketing Support: Co-op advertising, Ad slicks, National media, Regional advertising,

Other marketing support: Press releases