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Entrepreneur: Start & Grow Your Business

East of Chicago Pizza Company

Pizza buffet restaurant

Background

Founded: 1990 Franchising since: 1990
When founder L. Scott Granneman was thinking of a name for his second pizza restaurant in Willard, Ohio, he remembered one of his customers telling him he made "the best pizza east of Chicago." The comment stuck with Granneman, and now East of Chicago Pizza has more than 120 locations stretching as far east as Virginia. East of Chicago locations offer favorite toppings such as pepperoni and mushrooms as well as a menu of specialty pizzas like Taco (which is covered with lettuce, tomato, black olives, sour cream, cheddar cheese, beef and salsa) and dessert pizzas (Dutch Crunch apple pizza or Peanut Butter & Jelly).
121 W. High St., #12
Lima, Ohio 45801
Phone:
(419)935-3033

Franchisee Association
Franchise Advisory Council

Franchisor is a privately-held company with 39 employee(s); 3 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2005 132 0 0 4

Where Seeking Franchisees
In the U.S. Indiana, Ohio, Pennsylvania, United states, Virginia

Costs and Fees

Total investment: $141.9K-427.2K
Franchise fee: $20K
Ongoing royalty fee: 5%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment Yes Yes
Inventory No Yes
Accounts Receivable No Yes
Payroll No No

Qualifications
Net worth requirement: $250K
Cash liquidity requirement: $40K-50K
Business Experience:
  • Company uses Birkman Profile & Corporate Interview Series

Operations
  • 26% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 20
  • Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 4 weeks
  • At franchisee's location: 2 weeks

Ongoing Support
  • Newsletter
  • Meetings
  • Field operations/evaluations

Marketing Support
  • Co-op advertising
  • Ad slicks
  • National media
  • Regional advertising

Other marketing support
  • Quarterly POS campaigns

Rankings

Franchise 500® rank:
#321 (2006);