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Entrepreneur: Start & Grow Your Business

Wild Birds Unlimited

Bird-feeding supplies & nature gift items

Background

Founded: 1981 Franchising since: 1983
Jim Carpenter opened the first Wild Birds Unlimited store in Indianapolis in 1981. In 1983 he began franchising. The privately owned company is based in Carmel, Indiana.
11711 N. College Ave., #146
Carmel, Indiana 46032
Phone:
(888)730-7108

Franchisee Association
Franchise Advisory Council

Franchisor is a privately-held company with 43 employee(s); 2 employee(s) in franchise department.

Franchise Growth
Year U.S. Franchises Canadian Franchises Foreign Franchises Company Owned
2009 261 13 0 0
2008 273 13 0 0
2007 280 14 0 0
2006 293 14 0 0
2005 294 12 0 0

Where Seeking Franchisees
In the U.S. Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North carolina, North dakota, New hampshire, New jersey, New mexico, Nevada, New york, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode island, South carolina, South dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West virginia, Wyoming
Outside the U.S.: Canada

Exclusive territories available.
Territory size: Varies

Special Programs
Wild Birds Unlimited is involved in several conservation efforts, including the Pathways to Nature Conservation Fund, the Junior Naturalist Program, Project FeederWatch and many more.

Costs and Fees

Total investment: $99.4K-148.5K
Franchise fee: $18K
Ongoing royalty fee: 4%
Term of agreement: 10 years, renewable


Type of Financing Available
In-House Third Party
Franchise Fee Yes No
Startup Costs No Yes
Equipment No Yes
Inventory No No
Accounts Receivable No No
Payroll No No

Qualifications
Net worth requirement: $150K
Cash liquidity requirement: $30K
Business Experience:
  • Must love birds & nature, people skills

Operations
  • 25% of all franchisees own more than one unit
  • Number of employees needed to run franchised unit: 4
  • Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Training and Support

Training
  • Available at headquarters: 6 days
  • At franchisee's location: 2 days
  • At annual meeting : 5 days

Ongoing Support
  • Newsletter
  • Meetings
  • Toll-free phone line
  • Grand opening
  • Internet
  • Security/safety procedures
  • Field operations/evaluations
  • Purchasing cooperatives

Marketing Support
  • Co-op advertising
  • Ad slicks
  • National media

Rankings

Franchise 500® rank:
#239 (2009); #364 (2008); #191 (2007); #179 (2006); #210 (2005);

Ranked #1 in category in:
2009; 2007; 2006; 2005;

America's Top Global Franchises:
#185 (2009); #139 (2007); #129 (2006); #159 (2005);