A Step in the Right Direction
How to find the business opportunity that's best for you
By Andrew A. Caffey
When Jim Sniechowski and Judith Sherven, a husband-and-wife team
from Santa Monica, California, attended a presentation on the iMall
Internet business opportunity, they decided to buy the Internet
training and Web-site package on first sight. Sniechowski has a
doctorate in human behavior and Sherven has a doctorate in
psychology, but how did they know the iMall Internet business would
be right for them?
It was a decision made, Sniechowski says, "Entirely by
instinct."
Sniechowski and Sherven got lucky. They have used the packaged
Internet training they received to build a successful business
distributing their audiotapes and relationship-training seminars on
the Internet, globally offering their unique motivational materials
for improving interpersonal relationships.
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Before buying into the program, they spoke to the seller at
length about the training they would receive. So far, they have
been pleased with the marketing boost it gave their small
publishing business. "For a modest investment, we got into the
international market through the Internet," says Sniechowski,
"and, as it turns out, we couldn't be happier with the
iMall company."
The history of business-opportunity sales suggests that not
everyone has as good an experience as Sniechowski and Sherven had.
Responding to a radio advertisement for Internet business training,
they found a great fit for their business needs without a lot of
research and without initially knowing much about the business
experience and stability of the seller. The best approach, and the
way to reduce the risks involved with finding the right
business-opportunity investment, however, is to look carefully into
the program, check out the seller, and press for terms that work
for you. In a market with few ready sources of information, that
can be more challenging than it sounds.