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Buddies In Business What it's really like to start a company with your best friend.

By Geoff Williams

Opinions expressed by Entrepreneur contributors are their own.

One of Rachel Bell's first memories of Sara Sutton is of herlip-synching to Duran Duran at a friend's bar mitzvah.

Sutton recalls Bell's star turn as Plum Blossom in theschool play.

The two are best friends, and have been since the fifth grade.But it wasn't until 1995, when they were 21, that they decidedto go into business together. Bell recalls, "My father told methat summer, `Rachel, you don't have to go into corporateAmerica. There are so many great opportunities to start your ownbusiness.' "