Infomercials and direct-response TV ads have become some of the
most successful routes for inventors to get their products to
leading retailers. These retailers often use the "As Seen on
TV" marketing technique to push products, as the merchandise
can keep selling long after its last TV spot. Best of all for
inventors, the infomercial promoters usually finance most-if not
all-of the cost of producing and marketing the idea. To stay on top
of the latest developments in the direct-response industry,
subscribe to Response magazine (http://www.responsemag.com), which
covers multichannel direct advertising (including infomercials),
one- to two-minute direct commercials and direct-response Web
advertising. Annual subscriptions are $39.
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