Making sales . . . weather or not
Neither rain nor snow nor sleet nor hail keeps you from running
your business, but they sure put a damper on sales at times,
don't they? To prevent your store from overstocking umbrellas
during the next heat wave or scheduling outdoor promotional
activities during a blizzard, Wayne, Pennsylvania-based Strategic
Weather Services offers up to one-year-in-advance weather forecasts
covering most of the United States as well as regions in Canada and
Europe.
"[The weather] drives the way we live, work and the
decisions we make," says Frederic Fox, president of the
6-year-old company, which charges businesses an annual fee of
$10,000 to $100,000 for its consulting services. "What we
bring to the table is a very reliable picture of what the
long-range weather trends are going to be."
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How reliable? Strategic Weather Services claims accuracy rates
of more than 60 percent and 70 percent, respectively, for
precipitation and temperature forecasts. Weather news is delivered
via computer, telephone or printed reports. (No word on whether
East Coast entrepreneurs need to pay extra for a sunny
day.)-Debra Phillips
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