Sometimes one tiny tweak is all it takes to revitalize your
marketing program. If your sales seem to be stagnating, try some
(or all) of these ideas on for size:
Investigate shopping cart marketing. Shopping carts with
placards heralding products or promotions are all over the
place-and they're a great way to boost sales.
Remember that giving is getting. Guerrillas recognize the
power of freebies. You own a restaurant? Give away free appetizers.
A dry cleaner? Give $5 worth of cleaning free. You get the
idea.
Content Continues Below
Consider holding a retail auction. Growing numbers of
retailers have weekly auctions of returned and slightly damaged
merchandise. It's fun and generates a lot of in-store
traffic.
Light the back of your store. If you increase the amount
of light at the back of your store, more customers will be
attracted there, and they will stay in the store longer.
Learn the power of small details such as decimal points and
zeros. To minimize prices, write "Only $80." To
maximize savings, write "Save $80."
One of the best guerrilla advertising venues: the still
ads that flash on movie screens before the previews start. It's
pure guerrilla advertising because it's local, targeted,
inexpensive and projects your business as part of the
community.
Trying to reach older customers? Don't talk down to
them; don't patronize them; don't treat them as
"cute" or assume they've lost their mental agility.
Speak clearly and loudly enough for them. Make sure visuals in your
written materials are clear and that type is large enough for aging
eyes to read.
Page
1 | 2 |
3 