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When it's your company, of course you care about delivering quality products and services. But how do you get your employees to feel the same way?

David Guidry, president of machine parts manufacturer Guico Machine Works Inc. in Harvey, Louisiana, says it's really not that difficult. "Problems come from a lack of knowledge, not a lack of trying," Guidry says. "Everyone here understands what we're trying to do, what we're up against." To make sure communication lines remain open and strong, the company's management team meets daily, the shop personnel meet three times a week, and Guidry meets formally with the entire company every two weeks and can be found on the shop floor regularly.

Recognition plays a critical role in Guidry's communication process. Positive performance is acknowledged and rewarded in front of the entire organization. Guidry also regularly invites customers and community members to tour the facility. "Our people are proud to be showed off to visitors," Guidry says.

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Another key element of Guidry's strategy is providing clear and consistent opportunities for all employees to grow with the organization. "We always try to promote from within," Guidry says. "Employees can see the steps of succession. The workers who have been here longer set an example for new people-they are role models the newcomers can relate to."

To deliver quality, Guidry says people need to know what their job is and how to do it, and this can usually be accomplished through traditional training methods. Problems occur, he adds, not with what people either clearly know or don't know but with what they think they know. As part of the training process, Guidry creates an awareness of this issue and fosters an environment that encourages workers to ask for help whenever they are unsure.

"Quality is a clear identification of what you are trying to achieve," Guidry says. "Our people know what is expected of them, and they do it."

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