Flier Power
What packs a marketing punch for just pennies apiece? The humble flier, of course.
One of the purest of the guerrilla marketing weapons is fliers.
What makes the flier so pure-and so effective?
It gets action if you use it properly.
It is astonishingly inexpensive; we're talking pennies
apiece here.
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It lets you use color in a sea of black and white.
It is the essence of simplicity and flexibility if you do it
right.
What should your goal be in creating a flier? A flier is
supposed to make a clear and persuasive offer, create a sense of
urgency, get right to the point, tell the prospect what he or she
is to do now, and tie in with your business's identity.
Should a flier have a special time-limited offer? It doesn't
really have to, but you do want to hear a bang for your bucks-and
you'll probably hear only silence if you don't have an
element of urgency.
Fliers can be distributed in a variety of locations: posted on
community bulletin boards, handed out on street corners, placed
under car windshields, made part of your billings or other regular
mailings, and placed on the counters and in the windows of your
many marketing partners.
The most important part of any ad is the headline. Well, think
of the flier as all headline. Be sure to include your offer, the
date it ends, your address or phone number, and the major benefits
you offer. Hold back on listing a myriad of benefits. One
ultrapowerful benefit should do the trick.
Even if your offer is not accepted, you haven't lost much
money. You will have placed your name in front of your public and
increased awareness of your firm. But if I know you, your offer
will be too good to miss. Same for your profits.
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