Connexus corp. co-founder George Searle stresses the importance of not letting enthusiasm eclipse practicality. "In addition to having an idea for a better mousetrap, you have to understand it in a business context. You have to understand the industry, the market, the competition and the necessary technology."
Contact Sources
Alexia Abernathy, (319) 364-2041, lex1124@aol.com
ConneXus Corp., 154 Valley Stream Cir., Wayne, PA 19087-5816, (610) 651-7747
This article was originally published in the December 1997 print edition of Entrepreneur with the headline: If You Build It . . ..
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