The three magic words in exporting to Turkey are "private health insurance." As this trend rises to fever pitch in Turkey, health-care technology is becoming one of the most sought-after export products. In 1993 alone, Turkey imported $50 million worth of medical equipment from the United States.
Turkey is also looking for companies to help with infrastructure projects, industrial chemicals, telecommunications services and electrical power systems, to name a few.
This article was originally published in the January 1997 print edition of Entrepreneur with the headline: Up And Coming.
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