Small-business owners who want to gain national media exposure for their products or services but don't have the money it takes might want to investigate the Yearbook of Small Business Icons.
Created by Sacramento, California-based public relations firm Icon Publications, the yearbook features businesses with no more than $25 million in sales, whose concepts are innovative or newsworthy, or whose owner previously operated another business.
For $2,500 per issue, the yearbook will publish a 500- to 600-word article on your business and a photograph. The publication is distributed free to media organizations nationwide; the write-ups are also included on the yearbook's Web site.
The deadline to be featured in the January 1998 issue of the quarterly yearbook is November 14. For more information, visit http://www.iconpub.com or call (800) 455-8857.
This article was originally published in the October 1997 print edition of Entrepreneur with the headline: National.


















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