Russ Berrie and Co.'s annual sales:
1996 - $377 million
1995 - $348.5 million
1994 - $278.1 million
1993 - $279.1 million
1992 - $444.4 million
1991 - $267.9 million
1990 - $250.6 million
1985 - $204.7 million
1984 - $162.4 million
1983 - $112.7 million
1982 - $71.4 million
1981 - $54.5 million
1965 - $750,000
1964 - $250,000
1963 - $60,000
This article was originally published in the September 1997 print edition of Entrepreneur with the headline: A Real Toy Story.
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