Company: Jamba Juice Co.
Founded: 1990 by Kirk Perron
1996 vitals: 4 million pounds of strawberries purchased, which makes for 14 million strawberry-based smoothies (Note: Nine of the company's 20 smoothie varieties don't contain strawberries.)
Proof of power: Tiger Woods drinks Jamba Juice.
From founder Kirk Perron: "I'm surprised there aren't more companies creating a culture beyond selling, [offering] a soulful experience for the customer. That's been the basis for our success.'
This article was originally published in the September 1997 print edition of Entrepreneur with the headline: How To Build A Million-Dollar Business.
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