Company: Jamba Juice Co.
Founded: 1990 by Kirk Perron
1996 vitals: 4 million pounds of strawberries purchased,
which makes for 14 million strawberry-based smoothies (Note: Nine
of the company's 20 smoothie varieties don't contain
strawberries.)
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Proof of power: Tiger Woods drinks Jamba Juice.
From founder Kirk Perron: "I'm surprised there
aren't more companies creating a culture beyond selling,
[offering] a soulful experience for the customer. That's been
the basis for our success.''