Charging Ahead

Although he has not done a formal survey, Greenlee estimates his sales have jumped 20 percent to 25 percent since he began accepting credit cards. He thinks it's something every entrepreneur should explore but offers these tips: "Go to a smaller bank. Also have a game plan; don't go into it half-cocked."

Rossi stresses remembering the process is an extension of credit. Even if they don't ask for it, give the bank your financial and marketing information, and make sure your product has good or proven selling potential.

If you can pull all these pieces of the puzzle together into an attractive financial package, then it's just a matter of time until you hear the two words that will bring a smile to your face: "Charge, please."

This article was originally published in the April 1997 print edition of Entrepreneur with the headline: Charging Ahead.