Heads Up Part II

Multifloral Scents

Now that vanilla has lost some of its cachet in the olfactory world, multifloral scents are being hailed as the dominant aroma for the coming year. "We're moving back toward more feminine and romantic scents," says Annette Green, president of The Fragrance Foundation and Olfactory Research Fund in New York City. "People don't want to smell like a rose or gardenia--they want to have the smell [of many types of flowers combined]." Isn't it romantic?

Bright Colors

Subtlety is fading--but not to black. Instead, as trend-savvy entrepreneurs are discovering, vibrant colors are all the rage. Think lime green. Think electric blue. Think striking orange. Of particular interest, it seems, is combining brilliant colors into rainbow patterns. Even stalwart items like office supplies are being brightened with a veritable tidal wave of color. It's nearly enough to trigger a mass outbreak of . . . color-blindness.

Contact Sources

A. Magazine, 270 Lafayette St., #400, New York, NY 10012, (212) 925-2123

Accents on Health Inc., 8305 Vickers St., #106, San Diego, CA 92111, (619) 541-2049

Beverage World Magazine, 226 W. 26th St., New York, NY 10001, (212) 822-5930

Bevmark LLC, 38 E. 37th St., #804, New York, NY 10016

Deep E Co., 322 N.W. Fifth Ave., #207, Portland, OR 97209, (503) 299-6647

Food Processing Magazine, writebob@foodtrends.com

The Fragrance Foundation and Olfactory Research Fund, http://www.fragrance.org

Harvey Entertainment Co., 1999 Ave. of the Stars, #2050, Century City, CA 90067, (310) 789-1990

Institute for Local Self Reliance, 1313 Fifth St. S.E., Minneapolis, MN 55414, http://www.ilsr.org

North American Industrial Hemp Council, 4549 County Ave., Oregon, WI 53575

Perception Communication Corp., Crown Roller Mill Bldg., 105 Fifth Ave. S., #512, Minneapolis, MN 55401, (612) 338-0853

Shape CD Inc., 875 Ave. of the Americas, #1811, New York, NY 10001, (212) 279-2929

SRI Consulting, 113B Post Rd. E., Westport, CT 06880, wwacker827@aol.com

Starlog Magazine, 475 Park Ave. S., 8th Fl., New York, NY 10016

Sterling Group, 800 Third Ave., 27th Fl., New York, NY 10022, mike.b@sterlingconsultants.com

The Ultimate Science Fiction Cafe & Explorium, 1402 E. Las Olas Blvd., #1038, Ft. Lauderdale, FL 33301, scificafe@aol.com

Yolk E-Zine, 407 S. Gramercy Pl., #202, Los Angeles, CA 90020, http://www.yolk.com

Zero to Three, 734 15th St. N.W., #1000, Washington, DC 20005-1013, http://www.zerotothree.org

This article was originally published in the December 1997 print edition of Entrepreneur with the headline: Heads Up Part II.