Up And Coming

Forget the fact that Argentina is the richest country in South America. Forget that imports increased 400 percent from 1990 to 1993. And forget that Argentina is a world leader in privatization. What's really important is that U.S. exports to this South American country grew from $1.2 billion in 1990 to $4.1 billion in 1995--a trend that bodes well for entrepreneurs who want to break into this primed-and-ready market.

A variety of U.S. businesses are eyeing Argentina as a lucrative export destination. These include companies specializing in telecommunications equipment, oil and gas field machinery, construction and building materials, and electric power generation and transmission equipment.

This article was originally published in the January 1997 print edition of Entrepreneur with the headline: Up And Coming.