This is an unusually low-cost business to operate. At the center
of operations is a purification system. After going through the
filtration process, the water is collected in giant tanks and
dispensed to customers via self-serve spigots. Except during the
busiest of times, one employee can easily man the store, operating
the cash register and helping customers out to their cars.
Water stores work well as very small or even solo operations
(usually with the help of a part-time employee). Absentee ownership
is also highly feasible, which is why many store owners branch out
into multiple sites.
Start-up costs are modest for retail. With some frugality,
it's possible to open a 1,000-square-foot location for less
than $40,000, and start-up funds of $50,000 to $75,000 are
apparently ample. Other than the usual leasing and buildout costs,
the only major expense is the purification equipment, which runs
close to $30,000. The main inventory--water--comes at rock-bottom
prices; moreover, you make your own as you need it. Most water
stores also sell coolers, bottles and miscellaneous filtration
gadgets.
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