More Resources

Entrepreneur Magazine: March 1997

Cover Story
Marketing 101
Smart ways to jump-start your marketing

Features
Buddy System
With innovative services, banks are creating new partnerships with small businesses.

Power Up
Motivational superstars share 8 success secrets that changed their lives.



Columns
Books
The Maverick Mindset
Books worth a look

Bright Ideas
Power Play
Strategies for creating products that dominate the marketplace

Business Beat
More Power To You
A new empowerment contracting program offers small business a huge advantage.

Under Fire
The SBA's Office of Advocacy faces the fight of its life.

Business Buzz
Man of Steel
Be the first to know

Entrepreneurial Woman
Star Bright
Awards program spotlights supporters of women business owners.

Global Vision
It's A Wrap
Exporting tips for entrepreneurs

Home Inc.
Crafting A Business
Should you turn your part-time hobby into a full-time business?

Personal Beat
Checking Up
After-hours tips for busy entrepreneurs

Travel Smarts
Free Ride
News for entrepreneurs on the go

Whats Hot
Hot Off The Press
Self-publishers with the write stuff grab a piece of an $18.5 billion industry.

FYI
Bulletin Board
Capital Connections
A sampling of financing programs nationwide

Business Hotline
Good Calls
Ring in profits with your own telemarketing business

From The Pages Of...
Food For Thought
How persistence and passion turned a new idea into a multimillion-dollar business

Special Events
Mark Your Calendars


Government
Capitol Issues
Airing Concerns
Proposed EPA rules on air quality standards have some small businesses gasping for breath.

Management
Family Business
Party Time
Make your business's anniversary an event.

Leading Edge
What Me Worry?
How smart entrepreneurs harness the power of paranoia

Legal
Getting Personal
Could you be liable for your corporation's bad decisions?

Management Smarts
Healthy Outlook
Tips and trends for your growing business

Staff Smarts
A Turn For The Better
Employee turnover may be good for your business.

Marketing
Advertising Workshop
Hard Knocks
How to give the competition a few kicks--and still come off looking like the good guy

Guerrilla Marketing
Good Ideas
Tips to revitalize your marketing stragety

Marketing Edge
Speak Up
Fear of public speaking got you in its grip? Try these tips, and become the talk of the town.

Marketing Smarts
Floor Show
Savvy ideas to boost sales

Sales Success
Get Smart
If you don't know your product inside and out, you won't make the sale.

Money
Fund Smarts
A Step Ahead
Aggressive, fast-moving fund targets growth companies.

Money Smarts
Way To Grow
Money-management strageties

Personal Finance
New Tune
Recent changes in IRA laws should be music to investors' ears.

Raising Money
Capital Questions
Do you stand a chance of getting venture capital? Take this test and find out.

Stock Smarts
Buyer's Market
Tech-driven acquisitions are firm's stock in trade.

Tax Talk
Small Change
State and local taxes are taking a bigger bite out of your business. Here's how to fight back.

Opportunity Spotlight
Franchise News
Net Rewards
Will the Internet change franchising as we know it?

Opportunity Insider
Making The Grade
Franchise and business opportunities at a glance

Tech
Business Bytes
Rev It Up
Longing for faster Internet access? Check out these new and upcoming options.

Business Software
Suite Life
Microsoft's New Software Suite Makes Computing Sweet Indeed.

Buyer's Guide
Take Note
More powerful than many desktop computers, today's notebooks are packed with features.

Tech Smarts
Tangled Web
The latest in modern technology

Web Smarts
Good Medicine


Magazine Resources

e-Business & Technology
Franchise News
Business Book Sampler
Starting a Business
Sales & Marketing
Growing a Business
E-mail*:
Zip Code*:
Subscribe to Entrepreneur Magazine