Crying Wolf

Try these on for size.

Internationally minded entrepreneurs may want to get their hands on a pair of recently released resources:

• The Export Institute, a Minneapolis-based export consulting firm, has put "How to Become a Successful Export Agent" on the Internet (http://www.exportagent.com). This 20-page report was designed to teach people the ins and outs of what can be a tricky trade. In addition to the helpful financial resources and business expertise, there's a 10-step action plan for getting started. The best part? It's free.

• On the other end of the fee scale is "Consumer Latin America 1998," a hefty volume of consumer market and socioeconomic information compiled by Euromonitor International. For $850, you get the most up-to-date data on 230 consumer markets as well as tons of economic stats on Argentina, Brazil, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela. The 300-page compendium includes market opportunities, national and regional trends, market trend forecasts and other goodies. To order a copy, call (800) 577-EURO, ext. 222.

This article was originally published in the December 1998 print edition of Entrepreneur with the headline: Crying Wolf.