Blame it on El Niño. For as much as amateur meteorologists have always existed among us, who could have predicted the degree to which the nation would be struck by a bolt of weather-watching mania? (Incidentally, we're hoping our California-based offices will not have drifted off into the ocean by the time you read this.)
At any rate, there's never been a better time to be a weather buff--or cater products and services to them. For starters, there are all kinds of weather-gauging equipment to purchase. There are also Internet sites--including one tracking the hype surrounding El Niño--to peruse. There are even travel tours especially designed for diehards wanting to spend their vacations literally chasing storms.
Will weather-watching mania survive past this latest El Niño--or wither on the, er, vane? That's about as predictable as the weather itself, we're afraid.
Contact Sources
American Numismatic Association, (719) 579-8217, fax: (719) 579-8012
The Itsy Bitsy Entertainment Co., 156 Fifth Ave., #500, New York, NY 10010, fax: (212) 741-9493
Party & Paper Retailer, (800) 825-0900, editor@partypaper.com
This article was originally published in the January 1998 print edition of Entrepreneur with the headline: Coin Toss.
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