Perhaps the best day for former em-ployees comes when they can
finally answer to the moniker "entrepreneur." But the
second-best has to be when they answer to "industry
expert."
Brad Aronson, founder of i-frontier Corp., heard those sweet words
early on when a client suggested he write an article for an
Internet-marketing newsletter. This led to an invitation to speak
at a conference, where Aronson signed his first two large clients.
Aronson, 28, now leads 30 employees in creating Internet
advertising for lucrative clients like The Discovery Channel,
1-800-FLOWERS and SmithKline Beecham, and has co-authored a book,
Advertising on the Internet (John Wiley & Sons).
"I learned it all myself. I bought every book [and] subscribed
to every magazine," says Aronson who started his company in
1996 with only a computer in his bedroom. "There weren't
[many] people doing Internet advertising [then]. By actually
getting my hands dirty and doing the work, we became the
experts."
In the brief off-time he has, Aronson volunteers with A Better
Chance, a group home where students from inner cities can live
while at-tending good public schools. "It's easy to spend
the time I'm not working thinking about the business,"
says Aronson, who, as a host parent with his wife, Mia, spends time
with students on an individual basis. "Volunteering reminds me
there are issues more important than the decisions that come with
owning a business."
I-frontier made $8 million last year, and Aronson, who expects to
top $20 million this year, has no plans of slowing down.
"We're considered one of the top Internet ad
agencies," he says, "and I want to make sure we stay on
top."
This article was originally published in the November 1998 print edition of Entrepreneur with the headline: Young Millionaires.


















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