Sound Waves
Do you hear what we hear?
It was bound to happen--and it has. After President Clinton
announced his hearing loss, it triggered a wave of interest in how
Americans--particularly graying baby boomers--are adapting to their
inability to hear as well as they once did.
Indeed, given that the boomers were the first generation raised
on raucous rock 'n' roll--not to mention their sheer size
as a generation--Clinton's peers are poised to drum up
significant sales for the hearing-aid industry. "We've
seen tremendous growth in hearing-aid sales since the president
acquired his hearing aids," says Carole Rogin, president of
the Hearing Industries Association in Alexandria, Virginia.
The good news for the more than 25 million afflicted Americans
is that today's hearing aids are technologically and
cosmetically superior to the veritable clunkers of old. All the
better to listen to that raucous rock 'n' roll, we
suppose.
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