Cover Story
The Secret's OutThe one marketing rule you absolutely must know for the new millenium.
Features
Grounds For SuccessCoffee talk with Starbucks CEO Howard Schultz.
Going The DistanceMapping out plans for international expansion? Let us show you the way.
The New FrontierUncle Sam wants you! Care to enlist in the growing ranks of entrepreneurs running government services?
Carbon CopyForget about that sheep named Dolly. The real cloning story is the one starring you...and you.
Columns
Columns ArticleSein-ing OffSay goodbye to yadda, yadda, yadda.
Sound WavesDo you hear what we hear?
The Bar ExamEnergy bars take a bite out of the snack biz.
Summer SessionS'mores and entrepreneurship -- what more could a teenager want?
Community ServiceWhen growing your business helps the local economy.
World WiseThe SBA takes its resources international.
In The ZoneIt's been three years since Clinton's empowerment zones were first rolled out. Are they doing their job?
For Whom The Bells TollAre you getting the short end of the long-distance stick?
Net Gain -- Or Loss?Congress tackles the issue of Internet taxes.
Name CallingPlaying the trademark game.
Defining MomentA new franchise definition?
Going Up?Price hikes accompany hotel mergers.
Spin DoctorsConsider taking this compact disc company's stock for a spin.
GlobalCulture Shock?First impressions count. Here's how to get the most out of that initial business meeting.
FYI
Bright IdeasGot It MadeLooking for a manufacturer? Here's a blueprint for getting just what you want.
Bulletin BoardIn Search Of ManufacturersResources for entrepreneurs.
Trade ShowsMark Your CalendarsSpecial Events
Management
Cutting EdgeLanguage LessonsHow to turn your employees from whiners to winners.
Family BusinessBranching OutReady to expand? Better make sure it's for all the right reasons.
LegalDivided We StandWhen business owners divorce, what happens to the company?
Management ArticleClean Up Your ActDoes your health insurance fill the bill?
Just Say NoLet your customers down easy.
Seal Of ApprovalDoes your business get the thumbs-up from the BBB?
Welcome AboardA diverse solution to your labor woes.
For The RecordFile it under "P" -- for protection.
Staff SmartsLoyal FollowingBringing employee loyalty back from the dead.
Marketing
Advertising WorkshopYoung BloodMeet a future inductee of the Copywriter's Hall of Fame.
Guerrilla MarketingScout's HonorToss out the cheesy ads, cheap stationery and phony testimonials. Building true credibility will take your business farther.
Marketing SmartsExtra! Extra!Why alternative weeklies deliver the goods.
Yes, You CanGood things come in creative packages.
Mark Your CalendarHappy anniversary to you…
Sales SuccessObjection OverruledCustomer objections are an inevitable hurdle between you and the sale. Learn how to overcome them.
Tips and TacticsWay To GrowGive interns a role in your business -- and watch your marketing efforts bloom.
Money
FundsProperty ValueWant to be a land baron but don't have the cash? Check out a real estate investment fund.
Money SmartsMore Power To YouOnline banking is quick. It's easy. So what are you waiting for?
Personal FinanceThe Wrap SheetWrap fee programs bundle your investments into one neat package.
Raising MoneyWhat's It Worth?Loan guarantees cost a pretty penny, but they let you round up the capital you need -- often without surrendering equity.
StocksToy StoryGrown-ups, take note: The lucrative toy market isn't just child's play.
Tax TalkEstate Of AffairsThey say only two things are certain: death and taxes. In the event of the first, here's how to keep Uncle Sam from taking more than his fair share.
Opportunity Spotlight
Opportunity ArticleCoupon ClipsHere's an offer franchisees can't refuse.
Easy RidersHead out on the highway...with your franchisor?
No ContestDon't just reduce competition -- eliminate it.
High SteaksWin the lottery...open a steak franchise.
Near And FarTravel agencies are homeward-bound.
Net GainKeep franchisees in the (Intranet) loop.
The Business Of CaringFranchising meets women's health care.
Cup O' ParadiseCoffee goes tropical.
Start-Up SpotlightPiece of Cake?The reality of opening a restaurant might not be what you expect.
Whats HotCandy LandA national craving for Gummy Bears and lemon drops bulks up candy store sales.
Tech
Business BytesTo The RescueCan't afford an in-house tech expert? A computer reseller may offer all the help you need.
Business SoftwareChecks And BalancesWorried about your bottom line? Take a look at these money management programs.
Buyer's GuideWalkie TalkiesToday's supersonic phones let you wander far from your desk.
Tech ArticleBig-Time BackupData storage expands its horizons.
Out Of The BoxShould you store your e-mail on the Web?
Buying GameShoppers hit the superhighway.
Net WorkingUse the Web to nab top job candidates.
ToolsSecurity GuardState-Of-The-Art Tech Tools