Walk This Way
Lessons in the fine art of bootstrapping
Most entrepreneurs would love to start their businesses with
winnings from a lottery jackpot, a million-dollar inheritance from
Great Aunt Martha or a large gift from investors who will give you
all the time in the world to turn a profit and expect no share of
the business in return. Now, that really is a dream. The
tough reality is that to survive the early stages, most
entrepreneurs have to finance their own way, by cutting corners and
putting all their earnings back into the business--a process known
as bootstrapping.
"Only a small number of companies have venture capital or
angel funding," contends Sandy Weinberg, professor of
entrepreneurship at Muhlenberg College in Allentown, Pennsylvania.
"Obviously, it's a lot harder starting a company when you
don't have a lot of money."
Bob Weinstein is the author of 10 books and is a frequent
contributor to national magazines.
Content Continues Below
Page 1 |
2 |
3 |
4 |
5 |
6 