Sliding High

A Beatles classic resurfaces.

Blue meanie alert! As if the recent go-round of Beatles anthologies weren't enough of a British reinvasion, the Fab Four's licensing agent Sony Signature Pictures is charting more merchandising waters with this year's re-release of the animated classic Yellow Submarine--with new music to boot. For forward-thinking entrepreneurs, it's a sure sign Beatles items will be in demand.

Look for John, Paul, George and Ringo's colorfully animated mugs to surface on plenty of sub-obilia, including campy inflatable furniture. In a year that also marks the induction of Paul McCartney into the Rock & Roll Hall of Fame, it's clear the drumbeat of Beatlemania remains strong. Sure, you could tune it out--but then you'd be missing the boat, wouldn't you?

This article was originally published in the April 1999 print edition of Entrepreneur with the headline: Sliding High.