Today's tots comprise an upscale niche all their own. Everything from high-end cosmetics (Bobbi Brown's Baby Essentials) to designer diaper bags (Prada) and surf trunks (Quicksilver)--even cashmere sweaters (Donna Karan)--are being scooped up by proud, prosperous parents. And now Pottery Barn has shrunk their finest wares down to size, affirming that appealing to baby can means beaucoup bucks.
This article was originally published in the August 1999 print edition of Entrepreneur with the headline: Strike It Niche!.
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