- Average Online expenditure by individual Internet buyers was $227 in 1998 and is projected to be $427 in 2002.
- The number of people who made at least one purchase on the Internet in a given year leapt from 6.8 million in 1997 to 16.8 million in 1998. It is projected to climb to 63.7 million by 2002.
source: emarketer
This article was originally published in the February 1999 print edition of Entrepreneur with the headline: Digital Darwinism.
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