We were surprised this year to find that five tanning franchises had sent us material for the Franchise 500® (although only Fabutan made it into the top 500). We thought tans had gone the way of pet rocks, what with all the negative publicity about health risks. Tanning industry experts say, however, the major study used to combat the claims of the safety of tanning was flawed, and periodic tanning can actually help reduce the risk of sunburn, the major cause of skin cancer. Who's right? Scientists are sure to speak up again, but for now, it's up to consumers to decide whether pale is still in or if it's back to the beach-bronzed look.
This article was originally published in the January 1999 print edition of Entrepreneur with the headline: Coming Attractions.
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