New tricks for an old trade show booth
You never get a second chance for your exhibit booth to make a
first impression. At any event, you want to put your best foot
forward visually. But how can you pull off such a feat when your
budget doesn't exactly reach Fortune 500 proportions?
That's the question Ambler, Pennsylvania's Incentive
Media LLC hopes to answer with its line of Sample Stations, which
start at less than $200. Sample Stations (above right) are
full-sized, graphic-emblazoned booths that fold neatly into
briefcase-like cases. "Basically, anybody can carry it,"
says co-owner Andrew Borislow. "Stick it in your trunk, and
[you can] show up anywhere to put on a promotion."
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Dismissing the notion of just throwing a tablecloth over the
nearest table, Borislow argues in favor of more stylish booths:
"It's pretty easy to justify the expense of the Sample
Station vs. what a small business may already be using."
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