If you're already so overwhelmed by your company finances that the words "personal finance" make your hands sweat and heart palpitate, try Brooke M. Stephens' Wealth Happens One Day at a Time: 365 Days to a Brighter Financial Future (Harper Business, $19.95). Each day, Stephens provides relatively painless tips and action steps to help you get rid of your money hang-ups so you can spend less and invest more.
In Hamish Pringle and Marjorie Thompson's Brand Spirit: How Cause Related Marketing Builds Brands (John Wiley & Sons, $29.95), you'll learn how a good deed can be healthy for your heart and your spreadsheet. With myriad case studies, the authors explain how to create a worthy cause-related marketing campaign. Consider UK toilet tissue company Andrex for instance, which used its puppy mascot to help the Guide Dogs for the Blind Association, or Reebok, whose freedom-related marketing made for a strong alliance with Amnesty International.
Contact Sources
American Frozen Food Institute, (703) 821-0770, http://www.affi.com
Nancy's Specialty Foods, (510) 494-1100, http://www.nancys.com
Teenage Research Unlimited, (847) 564-3440, http://www.teenresearch.com
This article was originally published in the September 1999 print edition of Entrepreneur with the headline: Deep Freeze.
Life insurance as low as $14/mo for $250,000 or $21/mo for $500,000 of coverage. Contact MetLife®
Comments: