Cover Story
Hot StuffMillions of people: How do you get to them? Endless opportunities: How do you take advantage of them?
Features
No Guts, No Glory?Selling audaciously is sometimes the best way to lure clients and investors to your business. But when do your words and promises cross the line?
Zero HourY2K is nearly upon us. Not worried? According to Y2K crisis expert Edward Yardeni, you should be.
Columns
BuzzTurn Up The A/CThese trends are hot, hot, hot.
GlobalOnes To WatchWhich industries will sizzle in 2000--and beyond? Best bets for going international
PulseEntrepreneur Of The Millennium: Bill GatesHe's redefined wealth, technology, information and society. So what comes next? Watch out, 2999! This one may just repeat.
TravelGet With The Spirit'Tis the season to spoil your employees with something special.
WomenWild, Wild WestWait! The gold rush isn't over yet!
FYI
Beating The OddsLiving On The EdgeOn the verge of bankruptcy . . . on the verge of freezing . . . on the verge of multimillion-dollar success--take your pick.
Bulletin BoardOhio & PennsylvaniaGet a variety of business services from your . . . power company?
Trade ShowsTrade ShowsMark your calendar.
Management
Capitol IssuesIndecent ProposalChanges to OSHA's consultation program could mean trouble for entrepreneurs.
Cutting EdgeFriendly Competition?Don't count on it. If you do, your rivals might just steal your customers from under your nose.
Family BusinessThe Main AttractionAs appealing as the cozy atmosphere of a family business may be, you can't beat incentives for hooking good managers.
InsuranceSomeone On Your SideA public adjuster can get you through a sticky insurance claim.
LegalGlobal DefenseOne Net side effect: worldwide legal worries
Management SmartsFliers AwayReach potential employees any way you can.
Staff SmartsHuddle Up!Hey, coach! No, your employees don't need a swift kick in the butt to reach their goals; they just need some personal attention.
Your BusinessMake Like MagellanThe best workers for your business aren't necessarily in your neighborhood. They may not even be on your continent.
Marketing
Advertising WorkshopHidden TreasureYour best possible headline may lay unnoticed--seek it out.
Fast PitchStraight To The SourceWhat has your marketing done for you lately? Don't worry--help is on the way.
Marketing SmartsOh, Behave!Minding your manners in business correspondence
Real DealLast But Not LeastWhether in desperation or by design, the final offer is one of the strongest--and trickiest--plays in deal-making.
Sales SuccessUnder The Big TopP.T. Barnum was more than master of the show; he may very well have been the greatest salesman on earth.
Money
FundsGrow Into ItEmerging growth is risky. But it may be worth it.
Money SmartsCIA Inc.Latest cover for the intelligence agency: business developer
Raising MoneyIt Ain't Over . . .The IPO may be a done deal--but wait! You're not finished yet.
Tax TalkDecember, Already?It's not too late to trim this year's tax bill. And it's definitely not too early to start on 2000's.
Opportunity Spotlight
Biz 101Tricks Of The TradeCash for goods? Cash for services? You're throwing too much cash around. Listen up.
First StepsCollege PrepNeed start-up help? Give your business some class.
Franchise FocusCan You Compute?Service, sales, miscellaneous--if you haven't heard, the computer industry is pretty hot.
OpportunitiesIt's In The GameEven if you haven't got a golden arm or a deadeye shot, you can still make a name for yourself in sports.
Opportunity ArticleEasy Does ItAs the number of two-income families and stressed-out singles multiplies, businesses that make life simpler are set to skyrocket.
Student AffairTeen entrepreneurs compete for cash.
Straight To VideoCameras, cameras everywhere--what happens to all those videos?
What's Your Problem?Speak Up!What's the word on business seminars?
Tech
Buyer's GuideGet Your ClicksMake way for the next generation of multifunction pointing devices.
BytesTech 2000New year, new millenium, new resolutions . . . how about a new computer?
ConnectionsBite Your Tongue!Or you'll end up paying for it.
Net ProfitsScram, Scam!If you sell on the Web, know that fraud is part of the e-commerce game. Don't let thieves get the best of you.
Tech SmartsPost HasteIf you've got a printer and Internet access, you've got postage.
ToolsJust Your TypeState-of-the-art tech tools
WebFast LaneListen up, speed freaks!