Our research indicates that seniors are still on the forefront of the most-desired-customer list. The U.S. Census Bureau estimates the population of those 65 and older will skyrocket from 33.9 million in 1996 to 70 million in 2030, an astounding 106 percent increase. We see countless opportunities for franchises this year that cater to seniors' needs, from in-home medical care and house-bound senior check-in services to nutrition supplements and home-meal replacement for the health-conscious and those with dietary restrictions. "Franchising is going to get a big piece of [senior medical services] because they can roll it out on a national basis and help develop state laws that are aligned with federal laws more quickly than any individual or organization within one state," says Wilkerson.
This article was originally published in the January 1999 print edition of Entrepreneur with the headline: Coming Attractions.
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