Book 'Em

The shape of things to come: Famous trend-tracker Faith Popcorn is branching off with her own furniture line through licensing agreements with both The Barcalounger Company and Hooker Furniture Corp. Expected to hit stores next year, Popcorn's creations reflect (of course) trends she's been monitoring--from multitasking to cocooning. As an example of the former, think of chairs equipped with computer outlets, storage pockets that hold everything from cell phones to baby bottles--even a vent for aromotherapy scents. Sitting has never been so pretty.

This article was originally published in the June 1999 print edition of Entrepreneur with the headline: Book 'Em.