Elementary, My Dear Watson

What exactly do business owners see in mystery events? The answer, apparently, is an appealing combination of a good time and a good lesson.

Firms often tap the entertainment content in a mystery by staging them for employees as incentives or rewards for successfully completing demanding projects, says Palmer.

Better communication is another key benefit. Mixing employees from different levels in temporary crime-solving teams lets junior executives talk to CEOs on an equal level, says Granade. Customers and suppliers are also often invited. When customers enjoy a good time with their account executives, it can help seal profitable business relationships, notes Granade.

Many mystery events stress team-building. Putting people together in sleuthing teams allows them to practice the same problem-solving and communication skills they need at work, but in a more appealing environment. "The participants don't realize they're doing a team-building [exercise], so it's more fun," says Palmer. The pitch has found ready listeners among business meeting planners and trainers.

This article was originally published in the March 1999 print edition of Entrepreneur with the headline: Elementary, My Dear Watson.