Isn't It Grand?

If you want to see how companies are netting baby boomer grandparents on the Web, check out these sites for ideas:

• http://www.thirdage.com/market/toysrus Grandparents "R" Us, a joint effort by Toys "R" Us and Third Age, an online community for older adults, gives grandparents hints on buying toys using nostalgia, activities and trendsetting themes.

• http://www.restorationhardware.com Read how Sock Monkey stole the heart of a Restoration Hardware employee or why the Atomic Robot Man reflects the boomers' childhood and arrives boxed with "ever-so-cool vintage graphics."

This article was originally published in the May 1999 print edition of Entrepreneur with the headline: Isn't It Grand?.