Scent-sale-tional: Mood-enhancing scents are still growing in popularity and are now providing the opportunity for existing products to emanate their own trendy aromas. Virtually any item can be scented, so why not give your consumers an attitude adjustment by adding heartwarming aromas like sugar cookie, cinnamon toast or vanilla bean to existing wares?
This article was originally published in the November 1999 print edition of Entrepreneur with the headline: Daydream Relivers.
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