Children's entertainment emerges from Down Under.
An Australian phenomenon bound to mimic the popularity of Barney and the Teletubbies is creating the latest buzz in the U.S. kids' entertainment market. The Wiggles, a.k.a. the "Fab Four for Kids," consists of four young men and four costumed characters who perform interactive song-and-dance routines with educational messages for kids aged 3 to 7.
The musical entourage plans to make itself a U.S. household name through its "Wiggles Across America" tour and Fox Family Channel TV series, which was launched last spring. "In Australia, they're bigger than Barney," says Tim Clott, CEO of Lyrick Studios in Dallas, the show's U.S. audio and video distributor.
Merchandising for The Wiggles will be handled by Sid Kaufman at Nelvana Communications (323-549-4222).
This article was originally published in the September 1999 print edition of Entrepreneur with the headline: Gourmet Bubbly.
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