Kimberlee McEachran, project manager and Web site designer:
1. "Size down the fonts and redesign the top logo graphic."
2. "Get rid of the flashing banners. One or two sponsor banners on top or at the bottom is OK."
3. "Work on getting internal pages into a format that is consistent on every page. Currently, each page has its own look and layout. Add a three-column layout (two with links-one with banners or sponsorship). Some pages require scrolling to the right because they extend outside the screen."
This article was originally published in the December 2000 print edition of Entrepreneur with the headline: For His Own Good.
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