Keeping Customer Information Private
Now that you're excited about gathering information on your
customers, know this: It all has to be done gently, respectfully
and cautiously. Web site snooping is a very sensitive topic these
days-and odds are, sensitivities will only increase as more users
realize exactly how detailed a trail they leave behind when
visiting Web sites.
But there is a remedy, one that lets you gather the information
you need while also reassuring visitors. It's simple: Develop a
privacy policy, and post it on your site. Be clear, simple and
direct. A good strategy is to say: "We never sell information
that we collect about you to anybody." And if you offer
visitors free sign-up to e-mail newsletters or sales notices, be
quick to remove anybody who asks to be taken off your list of
recipients-preferably on the very day you receive the request.
Content Continues Below
Page
1 |
2 |
3 |
4 |
5 | 6 |
7 