The "Next Big Thing" is the holy grail of entrepreneurship--recent history is teeming with entrepreneurs embarking on quests to create the next McDonald's or build a better Microsoft. People allude to it, promise it, hawk it--but rarely hit it. Here are a couple of our votes for the elusive, enticing Next Big Thing:
This article was originally published in the January 2000 print edition of Entrepreneur with the headline: Whatever Lights Your Bulb.
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