More technically known as promotional marketing products or ad
specialty items, they're often referred to as tchotchkes
(pronounced chotch-keys). And there are no rules to what you
choose—just find something that will successfully get your
company's name and mission into the heads of customers.
If you own a financial service, a good fit might be pocket-sized
solar calculators. Or, if you have a car-repair shop, you could
give away tire pressure gauges imprinted with your logo and phone
number. A popular choice for Internet-related businesses is
mousepads with a logo and URL. Seasonal tchotchkes include fleece
vests and beach towels.
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