Hello, My Name Is. . .

Cavender has a two-pronged TV strategy: One approach is to appear on home shopping networks, and the second, as she puts it, is "to be on as many related TV shows as possible." Cavender marketed her product on Home Shopping Network every other week from 1994 to 1998, before switching to QVC in 1999. She reaped substantial sales on the network-$150,000 from just her first TV appearance.

Meanwhile, Cavender has appeared as a frequent guest on cable TV shows that target people interested in crafts, including The Carol Duvall Show on HGTV, Aleene's Creative Living on TNN and Handmade by Design on Lifetime. Cavender says she's "always bubbly and animated" on the shows and ends up "getting a lot of fan mail from those appearances."

Has She Got A Deal For You!
Have a great craft idea, but don't know how to get it off the ground? Cavender is always on the lookout for craft products to distribute. If she believes she can sell your product, she'll even help arrange for manufacturing. Cavender started this program to expand her product line . . . and because she remembers how hard it was for her to get started. "I try to help other inventors whenever I can," she says.

The deal Cavender offers inventors varies depending on the level of production support she would have to provide, but she's an ideal outlet for inventors who don't have the capital or time to push their products onto the market.

Visit the E-Z Bowz Web page at www.ezbowz.com for more information.

This article was originally published in the December 2000 print edition of Entrepreneur with the headline: Hello, My Name Is. . ..