Budding online entrepreneur Bill Schmidt approached us about getting a professional critique of his shopping portal, Snapnetworking.com. So we arranged to have Heavrin-Brown Consultants (www.heavrinbrown.com), an Ann Arbor, Michigan, strategic Internet services and Web design firm, critique Schmidt's site. The Heavrin-Brown team approached the site from every design, content and technical angle to advise on a Snapnetworking.com tuneup. Schmidt certainly took their comments to heart-visit his new and improved site to see for yourself.
Here's what the Heavrin-Brown experts had to say:
This article was originally published in the December 2000 print edition of Entrepreneur with the headline: For His Own Good.
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