Most companies that offer logo merchandise require a setup fee
of at least $35 to prepare your artwork, as well as a minimum order
(usually a few hundred of the smallest items, less of larger
ones).
Pricing varies depending on quality and quantity; you could pay
anywhere from $5 to $20 per T-shirt, for example, depending on
whether you go with brand names and how many you order. As with any
bulk order, your per-item price gets lower as your quantity rises.
Whatever you decide, make sure you're getting the most for your
dollar while not resorting to shoddy materials.
After all, the final product will be a tangible symbol of your
company's message. And you want to make it one worth hanging
onto. (Visit my Web site
here to shop around for promotional products.)
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With incentives, how you buy and how much you spend all depends
on the type of program you're running. If you're
outsourcing to an incentives service, you could pay a lump sum or
on a point system that the company administers; and your employees
can choose rewards from its online catalog. Use these figures for
benchmarking: For a sales incentive, the value of the award should
be between 3 and 5 percent of the participant's annual income;
in a nonsales program, that number could well be as low as 1
percent. But remember that you know your employees—and your
budget—best.
Promotional products and incentives have proved to be quite
effective in promoting businesses both inside and outside company
walls. The toughest part about incorporating them into your
business is deciding on the products and ideas that best suit your
company and your budget. But spend the time to make a smart
decision on what to offer—you'll reap the benefits
multifold.
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