Cover Story
Ad It UpAre you gonna make 'em laugh? Cry? Run and hide? Your advertising strategy makes all the difference.
Features
Big MoneyWhether you want to spend the money, improve the world with it or just roll around in it, it's time you learn to build your billion-dollar business.
Entrepreneur's Complete Guide to SoftwareAll the software you could ever need—and more
Goody BagC'mon, kids. Reach in. We've got 10 great businesses to start right now.
Be Your Own Boss
Advertising WorkshopSound Familiar?Your prospects want you to say what they feel.
Biz 101Brightest IdeaYour perfect business could be just a work sheet away.
BizStartUps.comCheap & EasyBringing technology to your business doesn't have to break the bank.
Bright IdeasThe FDA CurtainHow to keep your medical invention out of the rejected-product gulag
Franchise FocusA New Lease on LifeAaron's Sales & Lease Ownership has a new look, new loan terms--and openings for new franchisees.
OpportunitiesHobby CourseThe way to a great business? She went with a hobby.
Selling PointIf you've got sales experience, GlobeNetix is sold on you.
Sub-UrbanBlimpie aims to turn major cities into hubs for subs.
Industry UpdateTwo Franchise 500 franchisors face bankruptcy.
What’s NewThe latest happenings at Parmasters Golf Training Centers and DirectCast
Smart IdeasSugar & MiceGirls want to be pretty. That puts cash in this Web site's kitty.
On The MoveThe future of ad space isn't in square footage—it's in mileage.
What's Your Problem?Protective ClothingCan I show people my designs without losing the shirt off my back?
Medicine For The SoleHealth insurance for sole proprietors
Columns
Pulse"You Can't Be For Real!"Who says? These entrepreneurs think consumers are ready for a dose of reality with their virtual.
Do A Little Dance . . .Getting techies off their tushes and onto the dance floor
Up, Bar!The standard for customer service will never be the same.
We Have A WinnerStudents with Titan-ic entrepreneurial potential
What'Cha Afraid Of?These entrepreneurs are a superstitious lot.
A Frog's Life. . . hangs in the balance. Now what are tech businesses going to do about it?
TravelHigh-Wire ActWhen can we use our cell phones in the air, already?
Inn Your SitesNow offering upgrades to a bigger, more comfortable Web site.
Road NotesNew services from Austrian Airlines and MilePoint.com
WheelsKeep Your FleetAnd keep thieves' grubby hands off your cars.
Still GoingIf you blow a tire, you're in bad shape. Unless . . .
WomenBe A Man!No, wait . . . be a woman!
FYI
BooksThe FundamentalsMeet the challenges of the Digital Age—but don't forget the roots of business success.
Bulletin BoardFirst StepPut your best foot forward with a money grant from Johnnie Walker.
Cash In On Your ClassThe rewards of college: friends, a degree . . . and venture capital?
CaliforniaBank makes it easy for women and minority entrepreneurs to apply for business loans
Hot SeatIrish SpringWashing away the stereotype of the elderly drinker, Riannon Walsh's old-style whiskey cleans up with Gen Xers.
Trade ShowsTrade ShowsMark your calendar
Management
Buyer ZoneSuperior Suppliers?Online versions of our favorite office-supply stores: Do they make stocking any easier?
Capitol IssuesNo FreebiesBill forces some Chapter 7 filers to head over to Chapter 13 and pay up a little.
Cutting EdgePlay to Your StrengthsAn old cliche that's revolutionizing management
Family BusinessAll Aboard?Let's face it: Not every family member is cut out to be on your board of directors.
InsuranceUnhealthy ChoicesFinding a good company health plan is a must. But be warned, your decision is wrought with ways to waste money.
LegalColorblind CollaringAvoid retail racism in your efforts to nab shoplifters and serve customers.
Management SmartsBanished InquisitionIs it time to do away with yearly employee reviews?
Do You Speak Swahili?Tailor each employment application to the specific job.
Go, Go Power SaversHow to lower your energy bills
Staff SmartsTough CustomersDon't let "service with a smile" leave your employees with frowns.
Your BusinessDoing Their HomeworkWhen employees hit their books, you'll see the impact on yours.
Risk-e-BusinessDon't let your sinking dotcom customers take you down with them.
Web SiteBuy what's left of failed dotcoms—you may just find some nifty bargains.
Marketing
Fast PitchBetter Than CosmoSorry. We can't tell you how good a lover you are. But our quiz
can tell you how to sell with the best.
Web SiteIf you want to get some great ideas for ads that work, take a look at the ad archive.
Marketing SmartsDing!You are now free to sell about the cabin.
Go CrazyManiacal marketing made easy
Postage PaidFive ways to save money on mailings
Web SiteAnything and everything you wanted to know about the results of the 2000 census
Real DealIt Takes Two . . . to tango . . . to do a lot of things. But more goes into a partnership than partners.
Sales SuccessHappy Sales To YouGet on the right trail by connecting with your prospects' star players.
Money
Ask the RainmakerRide The Line. . . because getting a fixed-rate loan might not be the best fix.
Getting PersonalYou want a business loan, but your lender wants to know if you are good for it.
Money SmartsSetting A New PaceVC investment hit a high note in 2000, but experts anticipate a slowdown.
Raising MoneyKeep It RealGot a good line to feed investors? Don't bother—they've heard it all before.
Tax TalkStep Away From The AuditorThinking of getting to know your "independent" auditor better? Don't push it, says the SEC.
Tech
Buyer's GuideThe Mod SquadCumbersome office furniture is a crime--modular to the rescue.
BytesWhy Wi-Fi?Because the computer industry is (and you soon will be) going wild over this newest way to access networks wirelessly
ConnectionsJava and JavaCoffeehouses (and other public places) go wireless.
Filling The VoIPVoIP deployment is on the rise.
Hot DisksSpruce Up Your SiteIs your presence on the Web kind of blah? "Portalize" it with this suite of products.
Project PerfectPut your projects on the fast track.
New ReleasesProduct reviews of Lucira's Tracking Solution software and Salesmation.com's eMessage Mailer
Net ProfitsCut the StringsIs your Web site feeling confined? Go wireless, and set it free.
Wise BuysProduct reviews of American Express' Private Payments credit card security program and The Image Factory New York's AtomicLog site traffic monitoring software
Tech SmartsBug ControlWhat you need to know if you use Web bugs
Web SiteWanna know what the most popular Web sites are? This site will keep you updated.
ToolsLet It ShineNEC's MultiSync LT155 LCD-based projector
Take Your PixKodak's PalmPix Camera for Palm m100 handhelds
Keyed InNeoPoint's NeoPad mobile phone keyboard
Got It DownOlympus' DS-320 handheld recorder
Tic Mac ToeApple's Powerbook G4 notebook computer
WebR.I.P.Where to unearth the obituaries of once-famed dotcoms
The DoorsSites that help you break on through to the wireless side
Sales From the CryptIf you're looking for a great deal, check out what overstocked products this site has for sale.
Fast FactsInternet and technology statistics