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Entrepreneur Magazine: May 2001

Cover Story
Ad It Up
Are you gonna make 'em laugh? Cry? Run and hide? Your advertising strategy makes all the difference.

Features
Big Money
Whether you want to spend the money, improve the world with it or just roll around in it, it's time you learn to build your billion-dollar business.

Entrepreneur's Complete Guide to Software
All the software you could ever need—and more

Goody Bag
C'mon, kids. Reach in. We've got 10 great businesses to start right now.



Be Your Own Boss
Advertising Workshop
Sound Familiar?
Your prospects want you to say what they feel.

Biz 101
Brightest Idea
Your perfect business could be just a work sheet away.

BizStartUps.com
Cheap & Easy
Bringing technology to your business doesn't have to break the bank.

Bright Ideas
The FDA Curtain
How to keep your medical invention out of the rejected-product gulag

Franchise Focus
A New Lease on Life
Aaron's Sales & Lease Ownership has a new look, new loan terms--and openings for new franchisees.

Opportunities
Hobby Course
The way to a great business? She went with a hobby.

Selling Point
If you've got sales experience, GlobeNetix is sold on you.

Sub-Urban
Blimpie aims to turn major cities into hubs for subs.

Industry Update
Two Franchise 500 franchisors face bankruptcy.

What’s New
The latest happenings at Parmasters Golf Training Centers and DirectCast

Smart Ideas
Sugar & Mice
Girls want to be pretty. That puts cash in this Web site's kitty.

On The Move
The future of ad space isn't in square footage—it's in mileage.

What's Your Problem?
Protective Clothing
Can I show people my designs without losing the shirt off my back?

Medicine For The Sole
Health insurance for sole proprietors

Columns
Pulse
"You Can't Be For Real!"
Who says? These entrepreneurs think consumers are ready for a dose of reality with their virtual.

Do A Little Dance . . .
Getting techies off their tushes and onto the dance floor

Up, Bar!
The standard for customer service will never be the same.

We Have A Winner
Students with Titan-ic entrepreneurial potential

What'Cha Afraid Of?
These entrepreneurs are a superstitious lot.

A Frog's Life
. . . hangs in the balance. Now what are tech businesses going to do about it?

Travel
High-Wire Act
When can we use our cell phones in the air, already?

Inn Your Sites
Now offering upgrades to a bigger, more comfortable Web site.

Road Notes
New services from Austrian Airlines and MilePoint.com

Wheels
Keep Your Fleet
And keep thieves' grubby hands off your cars.

Still Going
If you blow a tire, you're in bad shape. Unless . . .

Women
Be A Man!
No, wait . . . be a woman!

FYI
Books
The Fundamentals
Meet the challenges of the Digital Age—but don't forget the roots of business success.

Bulletin Board
First Step
Put your best foot forward with a money grant from Johnnie Walker.

Cash In On Your Class
The rewards of college: friends, a degree . . . and venture capital?

California
Bank makes it easy for women and minority entrepreneurs to apply for business loans

Hot Seat
Irish Spring
Washing away the stereotype of the elderly drinker, Riannon Walsh's old-style whiskey cleans up with Gen Xers.

Trade Shows
Trade Shows
Mark your calendar

Management
Buyer Zone
Superior Suppliers?
Online versions of our favorite office-supply stores: Do they make stocking any easier?

Capitol Issues
No Freebies
Bill forces some Chapter 7 filers to head over to Chapter 13 and pay up a little.

Cutting Edge
Play to Your Strengths
An old cliche that's revolutionizing management

Family Business
All Aboard?
Let's face it: Not every family member is cut out to be on your board of directors.

Insurance
Unhealthy Choices
Finding a good company health plan is a must. But be warned, your decision is wrought with ways to waste money.

Legal
Colorblind Collaring
Avoid retail racism in your efforts to nab shoplifters and serve customers.

Management Smarts
Banished Inquisition
Is it time to do away with yearly employee reviews?

Do You Speak Swahili?
Tailor each employment application to the specific job.

Go, Go Power Savers
How to lower your energy bills

Staff Smarts
Tough Customers
Don't let "service with a smile" leave your employees with frowns.

Your Business
Doing Their Homework
When employees hit their books, you'll see the impact on yours.

Risk-e-Business
Don't let your sinking dotcom customers take you down with them.

Web Site
Buy what's left of failed dotcoms—you may just find some nifty bargains.

Marketing
Fast Pitch
Better Than Cosmo
Sorry. We can't tell you how good a lover you are. But our quiz can tell you how to sell with the best.

Web Site
If you want to get some great ideas for ads that work, take a look at the ad archive.

Marketing Smarts
Ding!
You are now free to sell about the cabin.

Go Crazy
Maniacal marketing made easy

Postage Paid
Five ways to save money on mailings

Web Site
Anything and everything you wanted to know about the results of the 2000 census

Real Deal
It Takes Two
. . . to tango . . . to do a lot of things. But more goes into a partnership than partners.

Sales Success
Happy Sales To You
Get on the right trail by connecting with your prospects' star players.

Money
Ask the Rainmaker
Ride The Line
. . . because getting a fixed-rate loan might not be the best fix.

Getting Personal
You want a business loan, but your lender wants to know if you are good for it.

Money Smarts
Setting A New Pace
VC investment hit a high note in 2000, but experts anticipate a slowdown.

Raising Money
Keep It Real
Got a good line to feed investors? Don't bother—they've heard it all before.

Tax Talk
Step Away From The Auditor
Thinking of getting to know your "independent" auditor better? Don't push it, says the SEC.

Tech
Buyer's Guide
The Mod Squad
Cumbersome office furniture is a crime--modular to the rescue.

Bytes
Why Wi-Fi?
Because the computer industry is (and you soon will be) going wild over this newest way to access networks wirelessly

Connections
Java and Java
Coffeehouses (and other public places) go wireless.

Filling The VoIP
VoIP deployment is on the rise.

Hot Disks
Spruce Up Your Site
Is your presence on the Web kind of blah? "Portalize" it with this suite of products.

Project Perfect
Put your projects on the fast track.

New Releases
Product reviews of Lucira's Tracking Solution software and Salesmation.com's eMessage Mailer

Net Profits
Cut the Strings
Is your Web site feeling confined? Go wireless, and set it free.

Wise Buys
Product reviews of American Express' Private Payments credit card security program and The Image Factory New York's AtomicLog site traffic monitoring software

Tech Smarts
Bug Control
What you need to know if you use Web bugs

Web Site
Wanna know what the most popular Web sites are? This site will keep you updated.

Tools
Let It Shine
NEC's MultiSync LT155 LCD-based projector

Take Your Pix
Kodak's PalmPix Camera for Palm m100 handhelds

Keyed In
NeoPoint's NeoPad mobile phone keyboard

Got It Down
Olympus' DS-320 handheld recorder

Tic Mac Toe
Apple's Powerbook G4 notebook computer

Web
R.I.P.
Where to unearth the obituaries of once-famed dotcoms

The Doors
Sites that help you break on through to the wireless side

Sales From the Crypt
If you're looking for a great deal, check out what overstocked products this site has for sale.

Fast Facts
Internet and technology statistics

Magazine Resources

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