Everyone in your company, regardless of his or her department or skills, can contribute ideas to support your marketing efforts. Here's how:
- Advisory committee or board members: Because they actively provide referrals, client or customer contacts and introductions, they can keep you abreast of new opportunities and economic changes that could affect your company's position.
The sight of me skating through the halls, suit and all, signaled that our team's ideas had rolled over the competition. This article was originally published in the October 2001 print edition of Entrepreneur with the headline: Got Ideas?. Thanks for making Entrepreneur better for everyone.
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Kim Gordon is the owner of National Marketing Federation and is a multifaceted marketing expert, speaker, author and media spokesperson. Her latest book is Maximum Marketing, Minimum Dollars.
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