More Resources

Drink Up

From cans of Whoopass energy drink to Berry White juice, Seattle-based Jones Soda Co. reflects the offbeat personality of its founder.

Vital Stats:Peter van Stolk, 38, founder

Company: Juice and soda manufacturer started in 1996

2001 Sales: $33 million

Content Continues Below


Strange Brew: "The concept for the flavors comes from consumers, but we test them out. Every Friday, everybody in the company drinks soda and juice."

Indie Soda Wars: "Without SoBe tea being bought out [by Pepsico], we wouldn't have been able to move the brand as fast as we have. Independent distributors [were looking for a new line of alternative beverages], because a big piece of their business was gone. We go to launches where distributors take sledgehammers to SoBe's coolers. It's personal. It's passionate. You can't buy that enthusiasm."

Office Space: "When people come into my office, they see a big painting by [pop artist] ManWoman of a guy in a little gray outfit juggling skulls. It's whacked out."

What a Trip: "I was a 22-year-old ski instructor, and I sold my car and bought some orange juice from Florida and sold that [in Canada]. You get on this journey, and it's just one crazy ride after the next. It's pretty exciting."

Contact Source


Marketplace

Learn how to distribute a press release

Try our new online printing. theupsstore.com/print
Today on Entrepreneur
Current Issue
Entrepreneur Connect
What makes a good client gift?
What guidelines do you follow when buying gifts for your clients? Have you ever received an unusual or inappropriate gift?
Resource Centers
Where Business Gets Done
Revisit the lost art of the meeting, the pitch, the presentation and the all important handshake to close the deal.

Insurance Center
Review your company's needs, save on workers' comp, protect your business from lawsuits and more.

Startup How-To Guides
Step-by-step guides to launching your business.

Commercial Vehicle Center
Get the right ride for your business.


Sign Up for the Latest in:
e-Business & Technology
Franchise News
Business Book Sampler
Starting a Business
Sales & Marketing
Growing a Business

E-mail*
Zip Code*